‘Balance’ it right

When you meet Tithi, she’s so vibrant and full of energy. Sometimes you visualise a yogi to be calm, serene, and quiet, and Tithi is exactly the opposite.Her partner Rohan, is quite her twin soul. With a keen interest in fitness, the two of them started the Balance Studio together. When we sat together and discussed the logos, we had to arrive at something minimal, yet something that speaks volumes about the work they do. We went for teal and gold, because of the rich, upbeat theme of the studio. The Logo has a yogi super imposed on the initial B & the font we used resembles the yoga poses. The ‘B’ light just while you enter the studio...